This Side Hustle Spotlight Q&A features Cathryn Lavery, founder of BestSelf Co., a planner and conversation card deck company that sold $45 million in product before it was acquired in 2022. Responses have been edited for length and clarity.
Image Credit: Courtesy of BestSelf Co. Cathryn Lavery.
When did you move to New York City, and what inspired you to start your side hustle there?
I moved to New York City in 2011 for an architecture internship. In 2012, I was offered a full-time position, but a last-minute salary reduction and delayed start date left me in a precarious financial situation. With less than $800 to my name in a city
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