Rolex watches, which aren’t known for their affordability, are getting even more expensive this year with the soaring price of gold to blame.
Prices on some of the Swiss company’s gold watches jumped as much as 14% for 2025, according to several enthusiast websites that tracks listings. That’s a stark comparison to their steel counterparts, which saw an average 3% rise.
One of Rolex’s most popular models, the Daytona, saw the greatest price increases. For example, the white gold version with the OysterFlex bracelet has a suggested price of $38,100 —
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