New York CNN —
The dog days of summer have traditionally been prime time for retailers to stock shelves with folders, lunch boxes and backpacks. But suddenly those items are sharing real estate with skeletons, witches and ghosts.
Coming right on the heels of last year’s Summer Christmas, welcome to Summerween.
Many big-box retailers are getting into spooky season earlier than ever before, and consumers can’t get enough of it.
Popularized by the Disney TV show “Gravity Falls,” TikTok users are showcasing their Summerween parties with watermelon-carved jack-o’-lanterns, coffin-shaped ice cream sandwiches and skeletons
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