Researchers team up with mental health influencers to reach young people online

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Kate Speer, on a hike with her service dog, Waffle. Her popular social media accounts feature frank discussion of mental illness. Kate Speer

Kate Speer

Kate Speer knows the world of influencers well. For five years she was the CEO of the social media company the Dogist, growing the audience to 5 million followers. She managed “a whole slew of influencer marketing campaigns,” she says. “You know, for dogs or dog food … everything was for the sake of a bottom line.”

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