CNN —
Jolt Cola, the soda brand that gained attention in the 1980s for offering “all the sugar and twice the caffeine,” is heading back to stores in 2025. This time, it’s promising more than twice the original caffeine content.
Once marketed as an alternative to Coca-Cola and Pepsi, Jolt Cola will now join the crowded energy-drink market with the likes of Red Bull, Monster and Celsius. It will be marketed as a nostalgic drink due to its past reputation, according to Redcon1, the sports nutrition brand leading the relaunch.
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