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There’s been a lot of buzz lately about the proliferation of private membership clubs. As the concept of “luxury” is over-deployed, it begs the question: Can exclusivity be mass-produced?
For me, the answer is a resounding no. I have built my career on selling expensive things to wealthy people and have seen firsthand, as CEO of Exclusive Resorts, that successful business practices in the private club sector thrive on a multi-pronged approach rooted in quality over quantity.
Fast growth, global presence and the network effect are attractive buzzwords — especially to investors — but the key to longevity is smart and steady
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