Perkins, the aging diner chain, has a ‘new vibe’ with a different name | CNN Business

New York CNN  — 

At 66 years old, Perkins Restaurant and Bakery is due for a touch up.

The diner chain, best known for its pies and pancakes, is getting a major makeover that includes a new logo and name, a redesign of its nearly 300 restaurants as well as a revamped menu, which still emphasizes value, with refreshed ingredients in hopes of attracting new customers that have forgotten about the chain.

Perkins’ changes come as similarly aged rivals, like Cracker Barrel, are facing struggles to remain relevant, especially with older diners that have changed their

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