‘Passion Is a Spark for the Vision’: How the CEO of a New Powerboat Racing Series is ‘Disrupting and Differentiating’ Through Technology, Innovation — and Celebrity Star Power

Entrepreneur traveled to Monaco to watch the E1 race, an all-electric international powerboat racing series that takes place in various locations around the world throughout the year. The league is in its nascent phase — just the second season — with major plans for expansion. While in Monaco, surrounded by picturesque views of the Mediterranean Sea, Entrepreneur interviewed Rodi Basso, the CEO and co-founder of E1, to learn about the strategy, vision and business objectives for this new boat-racing series. Here is that conversation, which has been edited for length and clarity.

Entrepreneur: Tell me a little bit about the genesis of E1 – what inspired its creation, and how

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