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I recently secured my first three partnerships for the hairbrush case I created. I was able to secure these partnerships because I operate with passion and purpose. I don’t want to describe my interactions with the organizations that partnered with me as a pitch because it didn’t feel like I was pitching my product; it felt more like a conversation. I started the conversation with my “why” (i.e., my passion), then followed up with my purpose. What was meant to be an elevator pitch turned into a full-on conversation.
Starting my business began with a spark — an idea for a
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