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Niche marketing is challenging for a variety of reasons. It may be highly competitive since you are competing for a small subset of consumers. It is also highly specialized, which can make traditional SEO techniques less effective. High rankings in general searches may look like an SEO success, but if the searches you’re appearing in are too broad or unlikely to generate increased conversions, then you’re wasting your resources.
It’s not enough for your SEO efforts to increase your traffic; they should be generating traffic from consumers who are looking for your product or service and have high transactional intent. Niche
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