‘One Size Does Not Fit All:’ The Supplement Myth That This CEO Wants to Shatter

Opinions expressed by Entrepreneur contributors are their own.

Playing basketball on the German National Team, Vadim Fedotov saw firsthand the shortcomings of sports supplements. After tearing his ACL, he was prescribed handfuls of off-the-shelf vitamins and nutrients, but none of them worked. He realized that supplementation needed to go beyond one-size-fits-all formulas and address each person’s needs in real time.

Fedotov is now the co-founder and CEO of Bioniq, which offers users supplements tailor-made to “deliver precisely what your body needs.” Using an AI-powered algorithm built around a proprietary database of over 6 million biochemical data points, the company provides personalized supplement recommendations based on key biomarkers, either from

→ Continue reading at Entrepreneur

More from author

Related posts

Advertisment

Latest posts

Nearly 3 in 4 Posts on Social Media With Financial Advice Are ‘Misleading,’ According to a New Report

Nearly 80% of young adults say they turn to social media for financial advice. But perhaps they should find another source.A new report by...

How to Create a Positive Work Environment As a Leader

Opinions expressed by Entrepreneur contributors are their own. As a leadership development researcher and consultant, I tend to be intrigued but skeptical...

‘Truly Refreshing:’ Why Experts Say ChatGPT Search Is ‘Best Positioned’ to Disrupt Google’s Search Dominance

OpenAI made ChatGPT with search, or SearchGPT, live on Thursday for paying subscribers, with plans to roll it out more broadly to free plans...