Nobody Was Talking About Nasal Breathing for Sleep Until This Former NFL Player Built a Brand Around It: ‘You Feel So Much Better’

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As a former NFL player and lifelong high performer, Todd Anderson was obsessed with optimization. He’d tried every hack, supplement, and tool he could find. But when he began taking a closer look at sleep, he noticed a glaring gap in the wellness conversation.

That shift started when he began working with Dr. Jennifer Martin, a leading sleep researcher at UCLA. After learning he had mild sleep apnea, he began taping his mouth shut at night to encourage nasal breathing. The results, he said, “were life-changing.”

What began as a personal breakthrough soon turned into a mission. After experiencing the effects of

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