New York CNN —
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.
Nike is partnering with Kardashian for a new brand called “NikeSkims,” the company and fashion mogul jointly announced Tuesday. The collection, which is based on her popular shapewear line, “will disrupt the global fitness and activewear industry with best-in-class innovation in service of all women athletes,” according to a press release.
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