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Email marketing revenue is set to hit $13.6 billion this year – proof that email remains a powerhouse. If email is a priority for your business, you’re on the right track. But to make the most of its potential, there’s one thing you can’t afford to overlook: the health of your email list.
Over the past year, at least 28% of your database may have degraded, the latest ZeroBounce report shows. After analyzing more than 10-plus billion email addresses, my team found that invalid emails are still the biggest driver of data decay – accounting for 2.5 billion addresses. Other risky
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