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Every CEO is familiar with the saying, “Time is money,” and the philosophy that wasted time impacts the bottom line. With this in mind, business owners often strive for maximum efficiency, evaluating every wasted minute, every redundant task and every distraction that hinders growth.
The problem is that most strategies that aim to increase efficiency neglect one critical aspect: that people are humans, not robots.
The best productivity approach doesn’t simply optimize time and speed — it works with human nature. That is, our natural tendencies to get distracted, be forgetful and feel unmotivated.
Time blocking and automation tools help, but they
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