McDonald’s is launching a new “Collector’s Meal” on August 13, which will include one of six collectible glasses featuring nostalgic designs. These cups showcase iconic characters and toys from past Happy Meals, such as Beanie Babies, Hello Kitty, and McDonald’s mascots. The initiative taps into nostalgia, as the brand is aiming to attract both longtime fans and new customers.
The fast food giant has a long history of offering commemorative cups. In 1977, McDonald’s offered glass cups featuring Peanuts characters in a Camp Snoopy theme and in 1992, it offered
→ Continue reading at Entrepreneur