Mattel Signs First-of-Its-Kind Deal With OpenAI to Bring ChatGPT to ‘Iconic’ Toys

A trailblazing new partnership will bring AI power to bestselling toys.

Mattel announced on Thursday that it had signed a deal with OpenAI to bring ChatGPT to its “iconic” toys. The toymaker is the company behind popular items, including Barbie, Hot Wheels, UNO, and more.

“We’re pleased to work with Mattel as it moves to introduce thoughtful AI-powered experiences and products into its iconic brands, while also providing its employees the benefits of ChatGPT,” OpenAI Chief Operating Officer Brad Lightcap said in a press release.

Barbie dolls. Photo by Tom Starkweather/Bloomberg via Getty Images

According to TechCrunch, the deal is the first-of-its-kind for OpenAI, which has signed deals with companies like Reddit

→ Continue reading at Entrepreneur

More from author

Related posts

Advertisment

Latest posts

Private equity wants in on your 401(k). What you need to know before investing | CNN Business

CNN  —  Chances are very good that your 401(k) does not currently offer you access to private equity...

Musk fires up the robotaxi hype machine as his MAGA spotlight dims | CNN Business

A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free here. ...

Israeli attack on Iran sends oil prices soaring as much as 13% | CNN Business

Hong Kong/New York CNN  —  The price of oil surged Friday in one of the market’s largest single-day increases...