By now, you may have seen one of the 4,000-plus TikToks with the hashtag #genzmarketing, where a business or institution (many zoos and museums are in on the trend) has a person of a certain age film a promo using words that are a part of Gen Z’s vernacular (slay, rizz, it’s giving, brat) — and it’s working.
The videos are wholesome and funny — and some have received tens of millions of views. A Bed & Breakfast in South Oxfordshire, U.K., for example, has received 2.3 million likes so far.
@fyfieldmanor I can confirm she understood nothing she said #staycation #bedandbreakfast #snallbusiness #genz #oldhouse #uk ♬ original sound – Fyfield
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