KFC is shaking up the fast-food landscape by announcing its new chicken tenders-focused concept, Saucy. The chain, long known for its Original Recipe fried chicken, is making a strategic pivot to cater to the growing demand for customizable, sauce-heavy meals. With this move, KFC aims to capture a slice of the fast-food market while reinforcing its position as a leader in chicken innovation.
“Everyone is obsessed with sauce – more is more,” KFC’s chief new concept officer, Christophe Poirier, told Nation’s Restaurant News (NRN). “With Saucy, we’ve taken KFC’s famous
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