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I have led a successful media production and communication consulting company for over three decades. That means I have beat the odds. According to the U.S. Bureau of Labor Statistics, “about 20% of new businesses fail in their first two years, 45% fail in their first five years, and 65% fail in their first 10 years. Only 25% of new businesses survive for 15 years or more.”
What’s interesting is that these percentages have not changed that much since the mid-1990s. Beating the odds and having staying power is not a matter of luck. It takes consistent effort to meet customer
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