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Since 2018, my copy has generated more than $18,000,000 in sales in niches from fitness to travel and from survival to health.
A lot of that revenue has been thanks to one single thing. This “thing” isn’t a certain phrase, a particular template or even a headline structure. This one thing is the so-called “big idea”. If you follow the tips I share in this article on how to come up with big ideas, you might be able to craft marketing campaigns that perform two times, three times or even five times better than your current ones.
While a big idea might
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