Opinions expressed by Entrepreneur contributors are their own.
When forming strategic partnerships, you must first understand your why. Is it for growth in your existing market, entering a new market, reducing churn or gaining “trust” from the end buyer by partnering with a known name?
This clarity of purpose drives everything that follows. I’ve learned a lot from my journey to different partnerships, from recruiting to nurturing strategic partners. While signing an agreement is the goal, looking at the long-term, mutually beneficial relationships that can accentuate both parties’ capabilities is a whole other level to consider.
Related: 5 Hacks to Make Sure Your Business Partnerships Stay Intact
Selecting the ideal
→ Continue reading at Entrepreneur