New York CNN —
It’s never been harder to be Mister Softee.
Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee trucks looping around neighborhoods and parks in 21 states.
Competition and rising costs are hurting sales. Counter-intuitive factors like increasingly hot weather are also denting business. And broader social trends – like the shrinking sizes of American families and even the advance of technology – play a role, too.
“There’s a lot more competition, especially
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