Investing Trends Across Generations — How Financial Priorities Shift from Boomers to Gen Z

Opinions expressed by Entrepreneur contributors are their own.

When it comes to investing, different generations take distinct approaches to managing their money. Gen Z and millennials typically embrace newer investment strategies compared to older generations. These varying approaches stem from each generation’s unique economic experiences and values.

The impact of technology on investing habits is particularly notable. While nearly half of younger investors use fractional share investing, only a quarter of Gen X and about 11% of baby boomers engage with automated investment platforms. Millennials show particular optimism, with 66% feeling positive about future investment opportunities.

Related: Getting In On The Act: A New Generation Of Investors Is Here

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