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Remember when controlling your online presence meant building your own website, securing your key social platforms, attaining a Wikipedia page and getting a few well-crafted pages to rank on Google’s first page?
Those are all still important, but they are no longer enough. The rise of AI-powered search tools like ChatGPT and Perplexity is beginning to change how people discover and learn about brands and executives — and traditional digital presence strategies need to keep pace.
You need to optimize page 0
In the traditional search paradigm, reputation management focuses on controlling the first page of search results. Companies and executives can maintain
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