I Called Klarna’s New AI Hotline to Talk to the Company’s ‘CEO’ — Here’s What Happened

Klarna CEO Sebastian Siemiatkowski has used an AI clone of himself to deliver earnings reports — twice, once in December 2024 and again in May 2025. Now, the CEO is tapping into AI cloning technology for another purpose: to interact with customers through an AI-powered phone line.

On Thursday, Klarna debuted a hotline for customers to provide feedback directly to an AI voice clone of Siemiatkowski. The clone was trained on the CEO’s “real voice and insights,” Klarna stated in a LinkedIn post about the launch.

Through the hotline, anyone can call to ask questions, share feedback, and interact with the voice clone of Siemiatkowski. The AI clone is trained to

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