In today’s digital-first world, automation has become the backbone of customer engagement. But let’s face it—automation alone isn’t enough. Customers crave experiences that feel personal, thoughtful, and genuinely human. That’s where data-driven automation comes in, transforming customer interactions from robotic transactions into meaningful conversations.
Customers no longer tolerate generic interactions. They expect brands to know them, anticipate their needs, and engage them in ways that feel authentic (whether it’s through email, chatbots, or real-time support). But how do you achieve this without overwhelming your team or sacrificing efficiency?
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