How Women-Owned Businesses Can Set Themselves Apart From the Competition By Taking This One Simple Step

Opinions expressed by Entrepreneur contributors are their own.

Running a business is a huge undertaking, especially if you are a woman entrepreneur. Despite progress in gender equality among most sectors of society, women-owned businesses still face unique challenges in the marketplace.

A 2023 Bank of America survey found that 31% of women business owners said they have had difficulty accessing capital, while 31% felt they do not have the proper information or qualifications to feel confident applying for capital.

Another persistent challenge for women-owned businesses is the ability to earn consumer trust. Even though about 40% of all small businesses in the United States are owned by women, 46% reported

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