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Effective goal-setting isn’t about filling out a spreadsheet or announcing a new target; it’s about creating a system where goals translate into action, team members take ownership and progress is tracked, discussed and refined along the way.
Since founding ButterflyMX in 2014, I’ve found that when it’s done right, goal-setting is one of the most powerful tools a manager has. It drives performance, fosters a sense of responsibility and aligns everyone toward a shared purpose. But without accountability, even the best goals can become empty promises. With the right approach, you can transform goal-setting from a passive exercise into a culture-building
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