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Two things that all of us marketers are strapped for are time and resources. In an ideal world, we’d have massive content teams, producing vast amounts of quality content that we’d publish on multiple platforms.
But alas, that’s never really the case. I know from experience that this is where most of us find ourselves, and while the situation may seem challenging, there is a solution. I’ve found that content repurposing is a great strategy for dealing with time and resource constraints.
So, what is it and how should you optimize and measure it? Below, I offer my recommendations to help you
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