How to Overcome Organizational Trauma — 4 Strategies for Post-Crisis Resilience and Growth

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Disruptive events, from global pandemics to economic downturns, are rising. According to PwC’s Global Crisis and Resilience Surveys, 96% of organizations have reported experiencing significant crises recently — not including the pandemic. Moreover, this statistic was up from 69% in 2019.

Take the case of the February 2021 Great Texas Freeze, an unprecedented winter storm that caused widespread power outages and significant infrastructure damage. Prominent supermarket chain H-E-B faced severe disruptions as the storm’s impact led to empty shelves and delayed restocking of essential goods. The extreme weather conditions forced H-E-B to temporarily shut down several of its stores, compounding the

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