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Most product messaging fails because it tries to do too much — cramming in features, overexplaining and hoping something sticks. But customers don’t just care about your features — they care about solving their own problems. If your messaging isn’t clear, relevant and memorable, it’s not working.
In this article, I’ll share an 8-step product messaging framework to help you craft messaging that stands out, resonates with your audience and actually drives action. It’s practical, proven and designed to cut through the noise. Let’s get into it.
1. Understand your customers’ current approach
Before you can create compelling messages, you need to figure
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