How to Know If a Local Business Has Franchise Potential, From a Guy Who Built One Into 80 Locations

In 2004, Wade Brannon was coaching his son’s T-ball team when another player’s mother asked, “You’re the ham guy, right?”

Well, he was the ham guy: He founded Heavenly Ham, built it up to $150 million in revenue with more than 200 franchises in 33 states, and then sold it to Honey Baked Ham. But by 2004, his role was Mr. Mom, caring for his 5-year-old boy and younger twin girls while his wife worked as a real estate attorney near their Atlanta home.

Parenting was rewarding but hard; his son had what he believes were sensory issues (common among young children), which made some tasks tricky. “I took him to

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