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With brand trust in the U.S. lingering below 40%, B2B brands are looking for ways to earn back trust and engagement from their audiences. But many B2B brands continue to overlook one marketing tactic: influencer marketing. Influencer marketing isn’t just for B2C or direct-to-consumer brands. It’s become a powerful, game-changing strategy for B2B brands of all sizes and audiences.
Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and grab attention with thoughtful, human-driven engagement. And research shows that people tend to trust individuals more than brands.
It’s time for B2B brands to ditch
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