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In today’s fiercely competitive B2B landscape, account-based marketing (known as ABM) has become a game-changer, allowing innovative companies to focus their marketing efforts on high-value accounts rather than only targeting a broad audience. ABM is a strategy centered on your marketing and sales teams collaborating to identify and engage with specific target accounts, creating highly personalized campaigns to drive conversions and revenue.
For entrepreneurs at emerging and enterprise brands alike, ABM offers an opportunity to focus attention on the target accounts you are best equipped to serve. A 2023 report by Gartner found that effective ABM strategies can increase pipeline conversion
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