Opinions expressed by Entrepreneur contributors are their own.
The internet is flooded with an ocean of content — blog posts, ads, videos, infographics, user-generated content (UGC), social media posts — the list goes on. And what it means is that it is getting more and more challenging to stand out, be unique and ensure your brand’s voice is heard.
Content saturation is a real threat, especially in competitive fields such as B2B, SaaS and ecommerce. Unoriginal content can overwhelm your audience, drive down engagement and make it even more harrowing to climb the search engine rankings.
Considering that situation, the knee-jerk reaction might be to scale back or become more
→ Continue reading at Entrepreneur