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The first quarter often brings a natural slowdown, as many consumers tighten their budgets following holiday spending. This dip can be challenging, especially for shopping centers, beauty brands and service-based businesses that rely on steady engagement to maintain growth.
However, with a well-thought-out PR strategy, brands can avoid the post-holiday slump and create a buzz that keeps customers coming back. Here’s how a proactive Q1 approach — complete with specific examples — can help brands attract customers, build brand loyalty and set the tone for a successful year.
Related: 4 Ways to Generate Sales Post-Holiday Period
1. Create a Q1 content calendar
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