How This Luxury Retail Store Builds 100-Year-Relationships with Its Customers

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In an era where most shopping happens with the click of a button, and retail has become increasingly impersonal, Polacheck’s Jewelers stands apart. The Calabasas luxury store is more than a store—it’s a weekend destination. Wealthy customers browse brands such as Rolex, Patek Philippe, and Cartier while enjoying food and refreshments and chatting with an expert staff.

“I’ve turned all my clients into friends,” says owner Brent Polacheck. “It’s important for me to know who’s spending money with me because we’re gonna spend hopefully 10, 20, 30 years together.”

The business began 101 years ago when Ben Tipp opened a small diamond

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