Ever wonder how you can connect with new people at a networking event without making it awkward? Lean into it.
I’ll provide more context to highlight the outcome.
I recently attended IAB Podcast Upfronts here in New York City. While I was wandering around pretending like I had somewhere to go, I noticed two guys who looked friendly enough to approach. Then, I used my go-to approach for new people at events like this.
I walked over and said “I’m just going to awkwardly insert myself in this conversation”. Fortunately, they were very receptive, and that’s how I met Gary Coichy.
With two decades of experience on both the agency and brand
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