By Peter Boyd, a Florida attorney who founded PaperStreet. He has helped over 1,500 law firms with their websites, content and marketing.
Because negative reviews or comments might be unavoidable at some point in your career, promoting good press about your law firm is a key aspect of maintaining a positive public image. It’s also a huge part of the game that you can control.
By actively promoting positive news from your law firm, you create a strong foundation of positive public perception that can enhance your brand’s reputation and attract new opportunities for success. It also makes bad press just a drop in the bucket