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If there’s one thing I’ve learned from running businesses in incredibly competitive spaces, it’s this: Standing out is non-negotiable. Success isn’t handed to you; it’s earned through smart strategies and unique value. Marketing can be one of the hardest things to do when launching a new business but it can be so rewarding — and fun.
Here’s how I’ve navigated some of the most competitive markets (and how you can, too).
Know thy market
First things first, before you even think about opening your metaphorical business doors, ask yourself, “What do I bring to the table that’s different?” Competition is everywhere, but I
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