How I Discovered the Value of Imperfectionism and Made It My Team’s a Secret Weapon

Opinions expressed by Entrepreneur contributors are their own.

When my company launched a community feature for our customers a couple of years ago, we made some incorrect assumptions in our messaging that derailed the campaign’s success. But when our creativity didn’t land, instead of learning from our mistakes, we made an even bigger error: we abandoned our efforts altogether. The truth? We were perfectionists struggling to face a fairly public failure. But instead of iterating on our campaign to improve it, we let it fizzle out.

They say perfection is the enemy of progress, and I’ve seen this play out both in my own career and with many entrepreneurs.

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