How Elon Musk’s favorite news influencer is capitalizing on his clout

Influencer Mario Nawfal, right, interviewing Belarusian president Aleksandr Lukashenko earlier this year. Lukashenko repeated Russian talking points in the interview about Russia’s invasion of Ukraine. Mario Nawfal/Screenshot by NPR

Mario Nawfal/Screenshot by NPR

Elon Musk spends much of his time reposting and replying to social media posts on X, often with single word comments like “wow,” “truth” or “interesting.”

Musk’s clout as the owner of X and its most influential user means that the posts he interacts with tend to gain widespread attention, often reaching at least a million views.

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