How Brutal Honesty Saved My Business From Going Under (Twice)

Opinions expressed by Entrepreneur contributors are their own.

This might sound crazy coming from an entrepreneur, but I’ve always had a thing for honesty. I despise lying and misleading because they inevitably cause more problems and create unnecessary challenges, both in one’s personal life and in one’s business endeavors.

Admittedly, it’s not a common sentiment in the world of business, where the “fake it till you make it” mantra continues to ring loud, where the vast majority of business owners are deathly afraid of any failure and where it takes courts to extract admissions of guilt, incompetence or malfeasance.

As a former investment manager at a VC fund, I’ve had

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