Opinions expressed by Entrepreneur contributors are their own.
Search engine optimization (SEO) has always been about one thing: making content visible to the right audience at the right time. Traditionally, this meant crafting content around specific keywords — the terms users type into search engines to find information.
However, with the rise of artificial intelligence (AI), the SEO landscape is undergoing a radical transformation. Entity SEO, a new approach focused on understanding and connecting concepts rather than just keywords, is emerging as the future of search.
Related: 5 Ways to Change SEO Strategies in an AI Search Engine World
The evolution of search — from strings to things
For decades, search
→ Continue reading at Entrepreneur