How a Night in the Jordanian Desert Taught Me a Business Lesson I’ll Never Forget

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Many of the world’s top business leaders swear by the benefits of traveling beyond their comfort zones. In fact, a study by Deloitte in late 2022 found that 77% of CEOs believe adaptability is more important now than ever, given today’s rapidly changing global landscape. Exploring unfamiliar territories, immersing in different cultures and adapting to new environments all sharpen the decision-making, resilience and cultural intelligence needed for success in today’s economy.

As the CEO of XChange of America, I’ve traveled to 33 countries, navigating different business landscapes, currencies and cultural norms. However, one of the most profound lessons in leadership, adaptability

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