“The adoption of new ideas and the pace of change in health care can lag behind other innovations that consumers experience every day,” says Yves Behar, an industrial designer and founder of design firm fuseproject. People, Behar continues, become frustrated when they contrast their experience in clinics and hospitals versus, for instance, the consumer experience they have at an Apple Store. Behar’s belief that design can have a positive impact in people’s lives leads him to focus on what he calls “designing for extreme audiences,” such as children, the elderly, neurodivergent, and mobility-impaired people.
“Much of design addresses the comfortable middle part of life
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