He Started a Multimillion-Dollar Business That Brought Back the Espresso Martini — and Has Some Advice to Save Other Entrepreneurs Time and Money

“We are coffee-obsessed in Australia,” Tom Baker, co-founder of Mr Black Cold Brew Coffee Liqueur, tells Entrepreneur. “It’s like a religion. It’s a point of national identity.”

Image Credit: Courtesy of Mr Black Cold Brew Coffee Liqueur. Tom Baker.

After World War II, Italians immigrated to the country and brought espresso machines and European cafe culture with them. The Australian coffee scene flourished to such an extent that Baker says his high school even had a barista.

People in Australia also like to drink, Baker says.

Baker wanted to start a business that would bring the country’s passions for coffee and spirits together, so he asked the distiller Philip Moore to

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