After delaying the removal of third-party cookies from its signature browser Chrome, Google broke the news on Monday that it would not be removing data files after all.
In a blog post on Monday, penned by Google Privacy Sandbox initiative’s VP, Anthony Chavez, Google explained that to “support a competitive and thriving marketplace that works for publishers and advertisers” the company will not be removing cookies, which are a primary source of user information for advertisers looking to make targeted ads.
Related: Google Confirms Leak of Internal Documents: Search Algorithm
Instead, the company will offer users a new option for privacy security that is still being developed and approved.
“In light of this,
→ Continue reading at Entrepreneur