Opinions expressed by Entrepreneur contributors are their own.
They live online. They worship influencers. They’re budget shoppers. They’re not joiners.
Those are all familiar tropes about Gen Z and other young shoppers. As it turns out, they’re all wrong. I’ve got the data to prove it.
My company recently surveyed more than 2,500 younger, middle-aged and older consumers about their shopping habits and preferences. When it comes to shoppers aged 18-34, the results revealed some fundamental misunderstandings. That’s a big issue for retailers who are trying to connect with this critical demographic.
Here are five myths about younger shoppers that our survey helps dispel — along with a few takeaways
→ Continue reading at Entrepreneur